turner media group expands services and enters fall advertising season as ‘The Media Group’
TMG Introduces Third Business Unit, The iTV Group, to Deliver Turn-Key Interactive TV Advertising Services
DENVER – Oct. 4, 2006 – Turner Media Group, the leader in transactional and interactive TV broadcasting and iTV advertising, announced today it will enter the fall advertising season as The Media Group (TMG). TMG is changing its name to The Media Group to reflect the breadth of services no other media company can offer: transactional programming across eight nationally broadcast TV networks, interactive TV triggers and i-Ads, and access to 6 million national ad avails that can telescope to technologically advanced, direct response TV advertisements.
The Media Group is a simple phrase that connotes completeness in providing all aspects of branded entertainment programming and advertising, whether it comes in the form of direct response TV, interactive TV, or transactional TV. The abbreviation and the logo for The Media Group will continue to be “TMG.”
"We are a very different organization today than we were in the 1980s when we formed a TV production company that eventually became Turner Media Group, so adopting a new name with the introduction of a new division is the logical next step in our growth strategy," said Gary Turner, founder, CEO and chairman of The Media Group. “The name ‘The Media Group’ best describes our position in the marketplace and simplifies all the characteristics of what we can offer: a network of three business units that transcends the boundaries of traditional advertising and brings innovations that dramatically improve the way TV viewers interact with consumer products. No one else in the advertising industry can offer the variety of TV commerce that we can, and we now have a name that succinctly reflects our leading position.”
In the last two years, TMG has managed the creation and production of more than 30 nationwide iTV ad campaigns for advertisers like Ford, Hewlett Packard, U.S. Navy, Dodge, Universal Pictures, Lexus, Sony Pictures, Mercedes-Benz, Sea World, JEEP and Gander Mountain outdoor products. These ad campaigns combined the power of traditional cable networks with the flexibility of TMG’s nationally distributed TV channels to deliver on-screen triggers, i-Ads, long-form video, on-screen contests, requests for brochures and set-top box audience analysis.
In response to the increased demand for interactive TV by advertisers, The Media Group is also introducing a third division of its company, The iTV Group, a professional services organization focused on the production of compelling and highly responsive interactive television experiences for advertisers. Led by its president, Doug McGary, all of The Media Group’s strategy, media planning, creative, production services and development for iTV advertising campaigns will be managed under The iTV Group.
“We are sending notice today to our clients and the advertising and programming industry that we are reinforcing our marketplace position by unveiling our new name and our new division, The iTV Group,” said Mark Hill, president of The Media Group. Hill added that the firm is welcoming its employees back to work today with rebranded offices and new email addresses.
This new division joins TMG’s two other wholly owned subsidiaries, The Ad Group (formerly named Turner Ad Group) and The Networks Group.
With virtually unlimited transactional capabilities, The Ad Group, with an estimated annual quarter billion dollars in media sales, offers a powerhouse TV opportunity to showcase and sell high-quality products, such as automobiles, outdoors equipment, beauty and fashion products, pharmaceuticals, household consumer goods and more.
“The marketplace is looking for new technologies that can be married with traditional advertising to provide consumers a robust and enhanced real time experience,” said Chris Kager, president of TMG’s The Ad Group. “As The Media Group, we can change the way companies reach their target audience to brand their products or publicize store openings and promotions.”
“The Media Group name fits our portfolio and better defines what we do while cutting through the industry noise,” said Marc Krigsman, president of TMG’s The Networks Group. “As The Media Group, we will continue to deliver programs that complement the transactional nature of our enthusiast networks, where viewers can connect with products and services that directly relate to their passion and to the programming they enjoy watching.”
About The Media Group
The Media Group, formerly known as Turner Media Group, provides interactive TV advertising, direct response programming and transactional TV networks. TMG owns and operates eight transactional networks: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America’s Preview Channel and iShop TV. Comprised of three divisions – The Ad Group, The Networks Group, and The iTV Group -- TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors such as Comcast, Time Warner, Bright House Networks and Cox in select markets. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Chicago, San Francisco, Dallas and Denver. Visit www.themediagroup.com.
PRESS CONTACT:
The Media Group: Marc Lumpkin, 303-378-2366, MarcL@themediagroup.com
TMG Introduces Third Business Unit, The iTV Group, to Deliver Turn-Key Interactive TV Advertising Services
DENVER – Oct. 4, 2006 – Turner Media Group, the leader in transactional and interactive TV broadcasting and iTV advertising, announced today it will enter the fall advertising season as The Media Group (TMG). TMG is changing its name to The Media Group to reflect the breadth of services no other media company can offer: transactional programming across eight nationally broadcast TV networks, interactive TV triggers and i-Ads, and access to 6 million national ad avails that can telescope to technologically advanced, direct response TV advertisements.
The Media Group is a simple phrase that connotes completeness in providing all aspects of branded entertainment programming and advertising, whether it comes in the form of direct response TV, interactive TV, or transactional TV. The abbreviation and the logo for The Media Group will continue to be “TMG.”
"We are a very different organization today than we were in the 1980s when we formed a TV production company that eventually became Turner Media Group, so adopting a new name with the introduction of a new division is the logical next step in our growth strategy," said Gary Turner, founder, CEO and chairman of The Media Group. “The name ‘The Media Group’ best describes our position in the marketplace and simplifies all the characteristics of what we can offer: a network of three business units that transcends the boundaries of traditional advertising and brings innovations that dramatically improve the way TV viewers interact with consumer products. No one else in the advertising industry can offer the variety of TV commerce that we can, and we now have a name that succinctly reflects our leading position.”
In the last two years, TMG has managed the creation and production of more than 30 nationwide iTV ad campaigns for advertisers like Ford, Hewlett Packard, U.S. Navy, Dodge, Universal Pictures, Lexus, Sony Pictures, Mercedes-Benz, Sea World, JEEP and Gander Mountain outdoor products. These ad campaigns combined the power of traditional cable networks with the flexibility of TMG’s nationally distributed TV channels to deliver on-screen triggers, i-Ads, long-form video, on-screen contests, requests for brochures and set-top box audience analysis.
In response to the increased demand for interactive TV by advertisers, The Media Group is also introducing a third division of its company, The iTV Group, a professional services organization focused on the production of compelling and highly responsive interactive television experiences for advertisers. Led by its president, Doug McGary, all of The Media Group’s strategy, media planning, creative, production services and development for iTV advertising campaigns will be managed under The iTV Group.
“We are sending notice today to our clients and the advertising and programming industry that we are reinforcing our marketplace position by unveiling our new name and our new division, The iTV Group,” said Mark Hill, president of The Media Group. Hill added that the firm is welcoming its employees back to work today with rebranded offices and new email addresses.
This new division joins TMG’s two other wholly owned subsidiaries, The Ad Group (formerly named Turner Ad Group) and The Networks Group.
With virtually unlimited transactional capabilities, The Ad Group, with an estimated annual quarter billion dollars in media sales, offers a powerhouse TV opportunity to showcase and sell high-quality products, such as automobiles, outdoors equipment, beauty and fashion products, pharmaceuticals, household consumer goods and more.
“The marketplace is looking for new technologies that can be married with traditional advertising to provide consumers a robust and enhanced real time experience,” said Chris Kager, president of TMG’s The Ad Group. “As The Media Group, we can change the way companies reach their target audience to brand their products or publicize store openings and promotions.”
“The Media Group name fits our portfolio and better defines what we do while cutting through the industry noise,” said Marc Krigsman, president of TMG’s The Networks Group. “As The Media Group, we will continue to deliver programs that complement the transactional nature of our enthusiast networks, where viewers can connect with products and services that directly relate to their passion and to the programming they enjoy watching.”
About The Media Group
The Media Group, formerly known as Turner Media Group, provides interactive TV advertising, direct response programming and transactional TV networks. TMG owns and operates eight transactional networks: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America’s Preview Channel and iShop TV. Comprised of three divisions – The Ad Group, The Networks Group, and The iTV Group -- TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors such as Comcast, Time Warner, Bright House Networks and Cox in select markets. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Chicago, San Francisco, Dallas and Denver. Visit www.themediagroup.com.
PRESS CONTACT:
The Media Group: Marc Lumpkin, 303-378-2366, MarcL@themediagroup.com
