Helps Companies Mitigate Loss, Increase Marketshare
CHICAGO--(BUSINESS WIRE)--Nov. 8, 2005--TransUnion today introduced the first customized scoring model for the highly competitive broadband/cable industry. The model is designed to help companies mitigate loss exposure and increase marketshare by identifying potential "best" customers. Beta test results indicate a 17 percent lift over traditional wireless risk models and a 6 percent lift over generic credit risk ones.
For an industry faced with a rising number of delinquent accounts, the TransUnion broadband model predicts the likelihood that a prospect, applicant or existing customer will become 90 days or more past due over a 12-month period. With this information available throughout the account lifecycle, broadband and cable providers can easily recommend, package or adjust the terms of their service offers based on the risk profile of an individual customer.
"Due to the dynamic and competitive environment of the cable and broadband industry, a 'one size fits all' approach to modeling can become quickly antiquated," said John Card, vice president of Sales Development of TransUnion. "Through industry-specific models such as this one, businesses can customize offers while at the same time eliminate many manual and redundant tasks to improve customer service, resulting in potential cost savings."
The model was developed using TransUnion data and information from some of the largest broadband and cable providers across the country. Measuring more than 25 characteristics of a consumer's behavior, information was analyzed over an extended period of time to eliminate any geographical or seasonal bias.
"Getting and keeping the right customer is critical to our success," said Butch Brown, vice president of Credit and Collections, Charter Communications. "The TransUnion model helps us offer our customers the right service and package at the right price point. In addition, we see potential in other areas of our business where the right application of this information can provide added benefits."
For additional information on this and other customized models, contact your local TransUnion sales representative.
About TransUnion
TransUnion is a leading global information solutions company that customers trust as a business intelligence partner and commerce facilitator. TransUnion offers a broad range of financial services that enable customers to manage risk and capitalize on market opportunities. The company uses advanced technology coupled with extensive analytical capabilities to combat fraud and facilitate credit transactions between businesses and consumers across multiple markets. Founded in 1968, Chicago-based TransUnion employs 4,100 associates that support clients in more than 30 countries. Visit us at TransUnion.com.
Graphics and/or photographs to accompany this release can be obtained by members of the media by contacting Jason Nierman (jnierma@transunion.com) at 312-985-3059 or Cliff O'Neal (coneal@transunion.com) at 312-985-2540.
Contact:
TransUnion
Jason Nierman, 312-985-3059
jnierma@transunion.com
Source: TransUnion
http://biz.yahoo.com/bw/051108/20051108005124.html?.v=1
CHICAGO--(BUSINESS WIRE)--Nov. 8, 2005--TransUnion today introduced the first customized scoring model for the highly competitive broadband/cable industry. The model is designed to help companies mitigate loss exposure and increase marketshare by identifying potential "best" customers. Beta test results indicate a 17 percent lift over traditional wireless risk models and a 6 percent lift over generic credit risk ones.
For an industry faced with a rising number of delinquent accounts, the TransUnion broadband model predicts the likelihood that a prospect, applicant or existing customer will become 90 days or more past due over a 12-month period. With this information available throughout the account lifecycle, broadband and cable providers can easily recommend, package or adjust the terms of their service offers based on the risk profile of an individual customer.
"Due to the dynamic and competitive environment of the cable and broadband industry, a 'one size fits all' approach to modeling can become quickly antiquated," said John Card, vice president of Sales Development of TransUnion. "Through industry-specific models such as this one, businesses can customize offers while at the same time eliminate many manual and redundant tasks to improve customer service, resulting in potential cost savings."
The model was developed using TransUnion data and information from some of the largest broadband and cable providers across the country. Measuring more than 25 characteristics of a consumer's behavior, information was analyzed over an extended period of time to eliminate any geographical or seasonal bias.
"Getting and keeping the right customer is critical to our success," said Butch Brown, vice president of Credit and Collections, Charter Communications. "The TransUnion model helps us offer our customers the right service and package at the right price point. In addition, we see potential in other areas of our business where the right application of this information can provide added benefits."
For additional information on this and other customized models, contact your local TransUnion sales representative.
About TransUnion
TransUnion is a leading global information solutions company that customers trust as a business intelligence partner and commerce facilitator. TransUnion offers a broad range of financial services that enable customers to manage risk and capitalize on market opportunities. The company uses advanced technology coupled with extensive analytical capabilities to combat fraud and facilitate credit transactions between businesses and consumers across multiple markets. Founded in 1968, Chicago-based TransUnion employs 4,100 associates that support clients in more than 30 countries. Visit us at TransUnion.com.
Graphics and/or photographs to accompany this release can be obtained by members of the media by contacting Jason Nierman (jnierma@transunion.com) at 312-985-3059 or Cliff O'Neal (coneal@transunion.com) at 312-985-2540.
Contact:
TransUnion
Jason Nierman, 312-985-3059
jnierma@transunion.com
Source: TransUnion
http://biz.yahoo.com/bw/051108/20051108005124.html?.v=1
