And the signal strength in your area, as reported at Lyngsat, to best of my knowledge is that is if the transponder is 'lit up' to maximum power level. May be the same for satbeams. . Many of the services renting satellite bandwidth have dishes quite a bit larger than ours. Meaning they can receive a much weaker signal than our hobbyist systems. Some times, reliable service can be had with smaller, so be aware, take their minimum dish size as only a recommendation-YMMV. Another part of the hobby - Seeing what will work, to some performance standard, and what doesn't.
Think the highest power on the newer satellites approaches 35 watts. Some to 50. BITD, there was not much above 10W, total transponder power. But that's if the transponder is 'fully loaded'. (SR's of +~300000 or a 36mhz wide analog) lower SR's only uses a portion of the total bandwidth available. Using power theory, if a 50W transponder is 'fully loaded' with two equal SR streams occupying the whole transponder, each could use theoretically, half of the total available. 25W each. But even if there's only one stream occupying half the bandwidth available, doesn't necessarily mean that it IS using half the power. It's usually less than half the power. Depends on their 'link budget', what they require, which depends on their desired 'up time' and their receive dish sizes. How much power they require, and the bandwidth used, determines what the satellite rental will cost. In some rare instances, they could be using all the available power in only half the bandwidth of a transponder. But think that scenario would be avoided whenever possible. As the unused bandwidth is not available for others. as there's no power available.
Hope that wasn't too confusing, I almost confused myself.
Think over the 'pond' the total transponder power may be much higher, reading Remlaps results, on his miniBUD.