It ain't gonna be next year, though. Bandwidth needs to explode to make a serious dent in satco services. Even cablecos might see just a gradual shift in customers' use of the Internet pipe over the traditional cable model.
Think about it: Broadcasting the same thing at the same time to all, versus every single user getting a dedicated connection.
But I agree, I see his business growing. And Roku/Internet capabilities are among the few ways manufacturers can add value to their products to encourage sales. I believe PQ is now more than good enough for over 90% of the populace. So they can add value or race to the bottom on price.