The team said Wednesday it will be the first NHL franchise to offer a flexible pricing plan that goes beyond the notion of charging more for games against better opponents. As with airfares, buying tickets early can help, and it will matter where the teams are in the standings.
The price charts won't be spinning like the big boards on Wall Street, but they'll be changing during the season in an industry known for setting prices long before the first game and leaving them alone. If the Stars are Stanley Cup contenders, fans will have to contend with a bull market...
...The Stars and baseball's San Francisco Giants are the two major pro sports teams to sign contracts with Qcue, according to Kahn. He said the company was in negotiations with other teams...
Stars basing some ticket prices on opponents' records - NHL - CBSSports.com Hockey