DirecTV is certainly aware that FSC is a growing market in the US.
FSC’s coverage of Manchester United’s win over Arsenal averaged 370,000 viewers, improving on the 369,000 viewers who tuned in the U.S.-Mexico CONCACAF Gold Cup final on July 26, 2009.
The match also tied for second among network telecasts relative to households since FSC became Nielsen-rated in October, 2008, with a 0.7 average, and third with men 18 to 49 (0.9) and men 25 to 54 (0.8)
Those figures bode well for a relatively new subscription channel.
DirecTV is also accutely aware of the irony of DISH Network now offering the channel in HD, while DirecTV, a major sponsor, has yet to offer FSC in HD.
That is about to change though. My information suggests early March. I don't want to name my source for that information, but I am confident that the information is accurate. Others believe that we won't see FSC HD until April.
Time will tell.