Team Xbox to Compete in Cannonball One Lap of America
Art Director and Game Design Director of best-selling Xbox 360 racing game
to race in marathon competition to raise awareness of video games safety and
ratings
REDMOND, WA, May 4, 2005 - On Saturday, May 6, two key contributors to
Microsoft's Xbox 360 Project Gotham Racing (PGR) franchise will climb behind
the wheel of a Noble M400 supercar to compete in the 2006 Tire Rack
Cannonball One Lap of America Presented by Car and Driver Magazine.
PGR Art Director Kiki Wolfkill and Game Design Director Chris Novak will
travel almost 5,000 miles in eight days, stopping off at nine of America's
premier racetracks along the way for timed competitions. While the two video
game professionals have logged thousands of hours of virtual seat time in
Xbox 360 racing games like Project Gotham Racing 3 and Forza Motorsport,
they also are no strangers to real-world racing.
The two will drive a Noble M400 from 1g Racing, the sole Noble distributor
in the U.S. One of the cars featured in Project Gotham Racing 3; the Noble
M400 recently received the prestigious Britain's Best Driver's Car Award
from Autocar Magazine UK.
As they hurtle through nine states in eight days, Wolfkill and Novak will
file daily reports from the road (and track) on
<http://projectgothamracing3.com/behindthescenes/One+Lap+of+America.htm>
http://projectgothamracing3.com/behindthescenes/One+Lap+of+America.htm.
A video crew from Voom HD Networks will accompany Team Xbox throughout the
race, videotaping all of the action, with footage airing later this year on
Gameplay HD.
"Our goal in participating in this year's One Lap is to raise awareness
about the Entertainment Software Rating Board (ESRB) rating system for video
games, and to highlight family settings available in electronic gaming
consoles like Xbox 360," says Wolfkill.
Microsoft and Best Buy have teamed up to help ensure parents are aware of
the tools available to help them provide a safe, secure entertainment
experience for their families.
As part of the campaign, Xbox 360 wristbands, with different phrases
including "Life is Your Game" and "Challenge Me" are available exclusively
at U.S. Best Buy stores for $1. All proceeds will benefit Boys & Girls Clubs
of America in support of the Club Tech program, founded by Microsoft, which
trains youth to use technology safely and responsibly.
Each wristband comes with a pamphlet that outlines "Safe and Secure Family
Entertainment." Its content defines the ESRB ratings system and offers
directions on how to set up "Family Settings," built-in safety measures in
gaming consoles that let parents choose the right play and view settings for
their family. Customers can find more information about ratings and safety
for video games at any U.S. Best Buy store or online at
Art Director and Game Design Director of best-selling Xbox 360 racing game
to race in marathon competition to raise awareness of video games safety and
ratings
REDMOND, WA, May 4, 2005 - On Saturday, May 6, two key contributors to
Microsoft's Xbox 360 Project Gotham Racing (PGR) franchise will climb behind
the wheel of a Noble M400 supercar to compete in the 2006 Tire Rack
Cannonball One Lap of America Presented by Car and Driver Magazine.
PGR Art Director Kiki Wolfkill and Game Design Director Chris Novak will
travel almost 5,000 miles in eight days, stopping off at nine of America's
premier racetracks along the way for timed competitions. While the two video
game professionals have logged thousands of hours of virtual seat time in
Xbox 360 racing games like Project Gotham Racing 3 and Forza Motorsport,
they also are no strangers to real-world racing.
The two will drive a Noble M400 from 1g Racing, the sole Noble distributor
in the U.S. One of the cars featured in Project Gotham Racing 3; the Noble
M400 recently received the prestigious Britain's Best Driver's Car Award
from Autocar Magazine UK.
As they hurtle through nine states in eight days, Wolfkill and Novak will
file daily reports from the road (and track) on
<http://projectgothamracing3.com/behindthescenes/One+Lap+of+America.htm>
http://projectgothamracing3.com/behindthescenes/One+Lap+of+America.htm.
A video crew from Voom HD Networks will accompany Team Xbox throughout the
race, videotaping all of the action, with footage airing later this year on
Gameplay HD.
"Our goal in participating in this year's One Lap is to raise awareness
about the Entertainment Software Rating Board (ESRB) rating system for video
games, and to highlight family settings available in electronic gaming
consoles like Xbox 360," says Wolfkill.
Microsoft and Best Buy have teamed up to help ensure parents are aware of
the tools available to help them provide a safe, secure entertainment
experience for their families.
As part of the campaign, Xbox 360 wristbands, with different phrases
including "Life is Your Game" and "Challenge Me" are available exclusively
at U.S. Best Buy stores for $1. All proceeds will benefit Boys & Girls Clubs
of America in support of the Club Tech program, founded by Microsoft, which
trains youth to use technology safely and responsibly.
Each wristband comes with a pamphlet that outlines "Safe and Secure Family
Entertainment." Its content defines the ESRB ratings system and offers
directions on how to set up "Family Settings," built-in safety measures in
gaming consoles that let parents choose the right play and view settings for
their family. Customers can find more information about ratings and safety
for video games at any U.S. Best Buy store or online at
