Hey if it means I'll never have to see another commercial for the liberator catheters or diabeetus supplies or viagra or tampoons or grandma diapers or or cream for 'the itch you can't scratch' or butt crack/junk deodorant or any of that other gross crap that I have no reason to buy but get to watch the commercials for while I'm eating, I say bring it on. I'd gladly fill out a survey or something to get ads for stuff I'd actually want. But they better not pull that 'unskippable' crap. I refuse to surrender my fast forward button.