It isn't a product issue. They have always had good products at better than competitive prices. It is a marketing failure. I looked hard when I bought my last plasma for the just introduced Regza with the LED backlight. Not at BB. Not at Sears. Not at Wally World. They simply aren't making the deals with the mass merchandisers to get their products out there. Even when they are carried, it is only 1 or 2 models, pushed into the back corner, and where the salesdroid will try his damnest to steer you away from them.