Style Network Channel is Missing
- Thread starter charlesrshell
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Style was rebranded Esquire several years ago and Esquire was shut down as a linear channel a few months ago
The Esquire Network thing turned out to be a huge fiasco. First, G4 was slated to take to the axe for Esquire. So, they canceled all original programming, diminished the staff for G4, all in preparation for a switch to Esquire. G4 became essentially nothing but reruns of Cops. The the geniuses at Comcast decided to flip Style instead, which is what they end up doing. But, do they add back new original programming on G4? Nope. Instead, G4 was left in a nexus between it's former self and nothingness. Providers like Dish dropped G4, until Comcast pulled the plug. In the end, Esquire became a dud, as most here predicted it would.
So, to launch a network aimed at metro-sexual men, they killed one channel aimed at the gamer geek crowd, and a second geared toward women. They put no true thought into programming and marketing for the new channel. There was nothing to pull and keep its targeted demographic audience. They hoped that it's name, tied to Esquire magazine, would carry the network in popularity. They killed two networks to put one on the air that flopped and died a sad, cruel, death. Great job Comcast! Now I know that you were inadequate at marketing to three different demographics! At least Style didn't suffer like G4 and eventually Esquire did. Again, amazing work. The whole situation turned out to be textbook 101 on how to completely blunder in launching a television network.
So, to launch a network aimed at metro-sexual men, they killed one channel aimed at the gamer geek crowd, and a second geared toward women. They put no true thought into programming and marketing for the new channel. There was nothing to pull and keep its targeted demographic audience. They hoped that it's name, tied to Esquire magazine, would carry the network in popularity. They killed two networks to put one on the air that flopped and died a sad, cruel, death. Great job Comcast! Now I know that you were inadequate at marketing to three different demographics! At least Style didn't suffer like G4 and eventually Esquire did. Again, amazing work. The whole situation turned out to be textbook 101 on how to completely blunder in launching a television network.
Four years ago, maybe. I know it was still Style throughout the whole AMC debacle in 2012, because Style was the "replacement" channel for WE.
