So you can play them back and keep them for as long as you want for that $9.99 per month? I would have thought that it would have been a little cheaper though but some would not see that any different than the dvd's you can rentunlimited DVD's for a flat monthly fee. With the Starz deal is that you can record them and get any movie at any time you want. It would be better than DVR in that you would get the movie quicker instead of having to wait for it. It would be worth it if they have a good selection. I imagine some would get it for a month or two and get a bunch of movies then once they are done watching them order it again.