If I ignore the gaping plot holes, if I ignore the impossible history of how this person became captain, if I ignore the bastardization of Gene Roddenberry's original concept, and if I ignore the way fans were dismissed with a scoff, I can see how one could enjoy these movies. They are action-adventure comic books like the marvel and DC movies.
Stubbornness has nothing to do with why I loathe the very thought of this movie series. Had they used different character names, different ship models and a different name for the movie series, I would probably have enjoyed these movies a little more. But they chose to attach them to an established canon and shat on it. I will not support that.