I have been doing a lot of research on the 2017 Sony and LG models for a friend and came across the following cal document. I confirmed with a calibrator. Keep in mind this applies to 2017 models ONLY, I think the Active HDR is a menu option for 2018, wherein 2017 they hid it. 2016 does not have it at all, tone mapping is different in those models.
Evidently, LG's plan was for Active to be on ALL the time, but then punted and hid it in a Nintendo cheat code... Also, the following only applies to your HDR10/HLG mode, DV mode should generally be left alone unless you get a pro cal and they know how to update the mapping engine.
• During HDR calibration, disable ‘Active HDR*’ (self generated dynamic
tone mapping) by setting the ‘Dynamic Contrast’ setting in the Expert
Picture Mode Settings to ‘Off’
• After calibration, for best results, re-enable ‘Active HDR*’ by setting the
‘Dynamic Contrast’ setting in the Expert Picture Mode Settings to ‘Low’
• The ‘Edge Enhancer’ setting in the Expert Picture Mode Settings does
not increase sharpness; the default ‘On’ setting is a bypass function, and
is therefore recommended
Evidently, LG's plan was for Active to be on ALL the time, but then punted and hid it in a Nintendo cheat code... Also, the following only applies to your HDR10/HLG mode, DV mode should generally be left alone unless you get a pro cal and they know how to update the mapping engine.
• During HDR calibration, disable ‘Active HDR*’ (self generated dynamic
tone mapping) by setting the ‘Dynamic Contrast’ setting in the Expert
Picture Mode Settings to ‘Off’
• After calibration, for best results, re-enable ‘Active HDR*’ by setting the
‘Dynamic Contrast’ setting in the Expert Picture Mode Settings to ‘Low’
• The ‘Edge Enhancer’ setting in the Expert Picture Mode Settings does
not increase sharpness; the default ‘On’ setting is a bypass function, and
is therefore recommended