. . . and it certainly looks like there might be a case for a complaint against Dish calling their down-rezzed programming HD. I have also posted this on the AVS Forum (larger audience that isn't aimed only at Dish).
Here's an excerpt from this page:
The only thing missing is, how would one prove to the FTC that Dish is providing a down-rezzed signal? And, who wants to file the complaint?
Scott
Here's an excerpt from this page:
Hey, that's us! Seems like Dish might be misleading us claiming they're giving us "True HD."How does the FTC determine if an ad is deceptive?
A typical inquiry follows these steps:
The FTC looks at the ad from the point of view of the "reasonable consumer" - the typical person looking at the ad. Rather than focusing on certain words, the FTC looks at the ad in context - words, phrases, and pictures -ÿto determine what it conveys to consumers.
Considering the 1280x1080i signal they're providing doesn't even match the resolution they claim on their own website (links have been posted elsewhere on this forum), I think we can check off this condition.The FTC looks at both "express" and "implied" claims. An express claim is literally made in the ad. For example, "ABC Mouthwash prevents colds" is an express claim that the product will prevent colds. An implied claim is one made indirectly or by inference. "ABC Mouthwash kills the germs that cause colds" contains an implied claim that the product will prevent colds. Although the ad doesn't literally say that the product prevents colds, it would be reasonable for a consumer to conclude from the statement "kills the germs that cause colds" that the product will prevent colds. Under the law, advertisers must have proof to back up express and implied claims that consumers take from an ad.
Wow, that abridged book example is a very fitting comparison to what Dish is doing. Probably one of the best analogies I can think of.The FTC looks at what the ad does not say - that is, if the failure to include information leaves consumers with a misimpression about the product. For example, if a company advertised a collection of books, the ad would be deceptive if it did not disclose that consumers actually would receive abridged versions of the books.
Sounds like we can also check off this one.The FTC looks at whether the claim would be "material" - that is, important to a consumer's decision to buy or use the product. Examples of material claims are representations about a product's performance, features, safety, price, or effectiveness.
I'm not sure how Dish would be able to support their claims of giving customer's True HD.The FTC looks at whether the advertiser has sufficient evidence to support the claims in the ad. The law requires that advertisers have proof before the ad runs.
The only thing missing is, how would one prove to the FTC that Dish is providing a down-rezzed signal? And, who wants to file the complaint?
Scott