Is 3-D dead in the water? A box-office analysis. - By Daniel Engber - Slate Magazine
The Slate article is making the point that the public is now bored with 3-D and becoming more and more likely to go to the 2-D version and save the $$.
The reason I post is the very interesting graph that they include that shows a steadily decreasing percentage of new titles' revenues from the 3-D version over time this year. The graphs show a large percentage dropoff, although the last two releases (Step Up and Pirahna) have bucked that trend. The problem with that graph is that both movies were comparative flops, so a high percentage of 3-D viewership doesn't really help the overall numbers.
I am standing by earlier statements that this is just another revival of 3-D being the next great thing, just as it has been every 6-10 years since 1953.
The Slate article is making the point that the public is now bored with 3-D and becoming more and more likely to go to the 2-D version and save the $$.
The reason I post is the very interesting graph that they include that shows a steadily decreasing percentage of new titles' revenues from the 3-D version over time this year. The graphs show a large percentage dropoff, although the last two releases (Step Up and Pirahna) have bucked that trend. The problem with that graph is that both movies were comparative flops, so a high percentage of 3-D viewership doesn't really help the overall numbers.
I am standing by earlier statements that this is just another revival of 3-D being the next great thing, just as it has been every 6-10 years since 1953.