I enjoyed the conference and think they have some GREAT ideas and product developed.
There are some challenges - and big ones- that they face:
Have to install gigabit ethenet, a sat dish, and have huge storeage needs.
Content providers will be tough and will take time to negotiate.
Did I mention how much space is needed for a 1080p movie with full 7 channel audio? Alot!
I think it is a great concept, but will have a very hard time starting up without significant studio backing. When it does, it will be for early adopters, and will be expensive.