Samsung Electronics develops the next-generation UHD transmission standard

[dfergie]

EC recently acquired the ATSC 3.0 technology, and conducted the ATSC transmission and reception experiment in Las Vegas, US. Collaborating with local broadcasting equipment makers, Comark and TeamCast, it installed a transmitter in Black Mountain in Las Vegas, and received the ATSC 3.0-based terrestrial 4K UHD broadcasting signals on a Samsung Electronics 65-inch UHD TV in real time. The contents used for the experiment were compressed with MPEG-H, and HEVC and 3D Audio were used as the video and voice codec respectively.

Source & More: etnews.com

 

[navychop]

Coming never to an OTA station near you.

<sigh>

 

[Stargazer]

Tv stations are not going to want to continuously upgrade their equipment for newer technologies unless they see an advantage such as compressing to fit all the stations on one channel then being able to sell the unused channels back to the government for cellular or similar uses.

 

[goaliebob99]

Stations are already talking about ATSC 3.0 for the ability to get more out of the bandwidth and the fact that the standard is future proof. They want to be able to offer as much as they can in the 19.2 megs allotted per channel by the FCC and want to use HVEC to do it. ATSC 3.0 as written allows for broadcasters to use what ever codec comes along next as it's not locked down to any one codec. I can tell you at the SBE level many engineers are already talking about this and would like to begin to implement it within 3-5 years. Stations don't want to compress everything into one channel, they see this upgrade as an increase in revenue stream so they can now offer 4 or 5 HD channels by offering more services on their bandwidth. They dont want to share their bandwidth with competing stations. They want to offer their own stuff.

 

[Scott Greczkowski]

I do think we will see this. I understand it improves mobile reception as well.

 

[TheKrell]

The imposing inventory of HDTVs which do not support newer standards forms a high hurdle for this technology. IMHO, pay-TV providers are more likely early adopters, since they already have STBs that can be replaced without the customer throwing out all of his old TVs again.

 

[jayn_j]

The imposing inventory of HDTVs which do not support newer standards forms a high hurdle for this technology. IMHO, pay-TV providers are more likely early adopters, since they already have STBs that can be replaced without the customer throwing out all of his old TVs again.

Well, we proved we can do it. The conversion from NTSC to ATSC went relatively smoothly in retrospect. The key is to show a growth path that is over a long enough period of time, an upgrade path for users, and most importantly, a compelling reason to upgrade.

The compelling reason won't be UHD. It would need to be improved reception and reliability.

 

[dangue]

The imposing inventory of HDTVs which do not support newer standards forms a high hurdle for this technology. IMHO, pay-TV providers are more likely early adopters, since they already have STBs that can be replaced without the customer throwing out all of his old TVs again.

I imagine that set top converter boxes could work for older TVs that wouldn't be able to support it (just like the previous transition). Add in the fact that entry level tv prices continue to drop and the barrier probably isn't as high as the last time around.