RipeTV, a multi-platform digital network targeted to young males, debuts Friday but has already attracted the interest of some major advertisers.
RipeTV is a video-based network that will be delivered over various media platforms, including broadband, Comcast's video-on-demand service and various mobile devices. The network's programming consists primarily of short-form clips in the five- to 15-minute range, including music videos and extreme-sports clips.
At launch, the company has snagged ad deals with Dodge, Procter & Gamble's Old Spice, Boost Mobile and Midway Games.
According to executives, these advertisers are attracted to the network both for its core men 18-34 demographic as well as its unique advertising model. RipeTV's ads are inserted into programming dynamically, similarly to Web ads, and are sold on a guaranteed impression basis.
While Ripe officially launches on Friday, a VOD version of the network was tested on select Comcast systems last summer, resulting in three million program views
http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1001390619
RipeTV is a video-based network that will be delivered over various media platforms, including broadband, Comcast's video-on-demand service and various mobile devices. The network's programming consists primarily of short-form clips in the five- to 15-minute range, including music videos and extreme-sports clips.
At launch, the company has snagged ad deals with Dodge, Procter & Gamble's Old Spice, Boost Mobile and Midway Games.
According to executives, these advertisers are attracted to the network both for its core men 18-34 demographic as well as its unique advertising model. RipeTV's ads are inserted into programming dynamically, similarly to Web ads, and are sold on a guaranteed impression basis.
While Ripe officially launches on Friday, a VOD version of the network was tested on select Comcast systems last summer, resulting in three million program views
http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1001390619
