I know nobody is looking but right now the only thing moving off the shelves is Wii. At $250 the Wii was priced to move out immediately and continunes to do that. The 360 ain't exactly moving like gangbusters right now and this unit has alot of decent games and some very good games at a bargin price. The Wii is just killing the competition right now and Sony is taking it on the chin. Wrong time to have the most expensive product in your market. Hope they have some plan that works better then their last plan -- whatever that was- cause their usual bs just won't work anymore.