Sony lost over 844 mill in one quarter in their game division due to the PS3.
Sony profits up, but PS3 losses double - Engadget
Sony reported its second quarter earnings today, and while the company's overall profits were up, at ¥90.5B ($790M), the Playstation division's losses for the quarter came in at ¥96.7B ($844M), double those of a year ago. Sony says that once it's done accounting for all the recent PS3 inventory changes, it hopes the Playstation division will break even -- potentially in the second half of the fiscal year. Of course, since the PS3 is sold at a loss, the numbers might indicate that Sony's selling more PS3s than ever, but something tells us that's not exactly the plan.
And they cut the prices another 100 bucks per unit?
Can you say losses over 1 billion dollars this quarter?
Sony profits up, but PS3 losses double - Engadget
Sony reported its second quarter earnings today, and while the company's overall profits were up, at ¥90.5B ($790M), the Playstation division's losses for the quarter came in at ¥96.7B ($844M), double those of a year ago. Sony says that once it's done accounting for all the recent PS3 inventory changes, it hopes the Playstation division will break even -- potentially in the second half of the fiscal year. Of course, since the PS3 is sold at a loss, the numbers might indicate that Sony's selling more PS3s than ever, but something tells us that's not exactly the plan.
And they cut the prices another 100 bucks per unit?
Can you say losses over 1 billion dollars this quarter?