From DirecTV...
in case anyone thought permission was not given...You have likely seen some posts out there about our new Poltergeist commercial, some speculating that the parents of the actress, late Heather O'Rourke might not approve of her being in the ad. Before we went forward with production on the Poltergeist spot, we ran the idea by Heather’s mother for her approval. Not only did she approve it, she thought the inclusion was a wonderful tribute to her daughter.
Thought it might be an important piece of information to share.