You pay $99 for the 301D receiver and dish. You can buy a $19.99 installation kit or have a retailer install it for you. You also buy the $30 card every month from the retailer that you purchased it from. Some retailers may have a higher price on it though as the profit margin is very low. You do not need a social security number and do not need to setup an account and there are no contracts. You also do not need a credit card and do not need a credit check ran. It's very simple. You just buy the hardware and pay for the card each time the programming runs out. As simple as that. Even if you had a balance with Dish Network in the past you can still buy this.
The bad thing about the unit is that only AT60 is offered. No locals, no other packages or channels. I think they should have cards that you can buy which would allow you to get a higher package and the locals. I guess this is good for starters and maybe they will introduce something else later on.