Not to shanghai the thread, but I'm curious what those quirks are you mentioned with the S550? I have used mine only a limited amount (about 6 BDs played, a couple of upconverts, and one 3" mini DVD with AVCHD content) and all played flawlessly. PQ has been great (except for the blue artifacts in Indy 4 others reported) and AQ variably excellent (TrueHD superior to DD5.1 or Disney's "lossless" audio of course). I have not yet tested any of the internet features as I still have dial-up only, but that will be a short-term upgrade. I took this unit out of the box, connected the single HDMI cable, and had it playing at full capabilities within 5 minutes which included a very simple one-time set-up to match the audio and video capabilities of the attached equipment, all via a very simple GUI. No SW upgrade needed. The "Bravia sync" feature matches-up well with the rest of my Sony equipment so merely loading the disk switches everything to play the BD. The only set-up needed is if I need to choose something in the disk's set-up menu, like TrueHD audio (if the content is there) which is usually not the default setting. I don't know how much more "user friendly that could be". Disclaimer, I am a Sony fan to a large extent. The $274 on-line price I paid for the 550 had more to do with my decision for that unit however...