I thought Tru2way was nothing more than OpenCable? If so, isn't this technology owned and licensed by CableLabs (aka Comcast, Time Warner, etc.) and Consumer Electronics manufacturers such as Sony, Samsung, LG, etc., will have to pay CableLabs to use it with their products.
Overall I see this as a win-win-win...Cable gets out of the STB business (but still gets a share of the pie since they license the technology), CE makers get to market new technologies, and consumers get more choices since this technology can be licences in just about anything that can run a JAVA.
As far as Betamax...what does that or Blu-Ray have to do with a CableLabs two-way digital standard for CE?
Anyway, we shall see how well this works for consumers.