DirecTV has netted a multiyear agreement with NBA TV that will expand distribution of the pro basketball league's in-house service on the No. 1 DBS operator.
The agreement, terms of which were not disclosed, will see NBA TV move to DirecTV's Choice Xtra package from its Premier Package and Sports Pack, tipping off with the 2009-10 NBA season next fall. As such NBA TV will be moved to channel 216 from channel 601 as part of the extended partnership, which should result in it being available to an additional 8 million DirecTV homes.
Through this new pact, DirecTV, which has carried the service since it tipped off in 1999, will increase NBA TV's distribution, providing the network in standard and high-definition, while continuing to provide the out-of-market NBA League Pass to its customers. As part of the subscription package, fans will have access to games online at no additional cost through NBA League Pass Broadband
NBA TV Scores Multiyear Distribution Deal With DirecTV - 2009-04-16 16:30:03 | Multichannel News