Looks like DirecTV is going to have a NEXTEL Car in the 2006 season.
http://media.corporate-ir.net/media_files/IROL/12/127160/101805NASCAR.pdf
http://media.corporate-ir.net/media_files/IROL/12/127160/101805NASCAR.pdf
NASCAR & DirecTV
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DIRECTV becomes NASCAR corporate sponsor
From Press Release
October 18, 2005
12:04 PM EDT (16:04 GMT)
EL SEGUNDO, Calif. -- Capitalizing on NASCAR's proven ability to drive customer acquisition and retention strategies, DIRECTV has signed a corporate sponsorship agreement with NASCAR that will give the nation's leading digital television service exclusive rights among subscription television distributors to use the NASCAR brand in marketing and advertising promotions through early 2010.
The sponsorship agreement will enable DIRECTV to create consumer marketing and retail promotions targeting NASCAR's 75 million fans, and leverage the power of the NASCAR brand in promotions for DIRECTV customers who have access to all networks on DIRECTV that air NASCAR events.
The company says NASCAR will be integrated into many of its marketing campaigns, including national promotions. Many of these NASCAR-related campaigns will focus on the company's new DIRECTV Plus® DVR. Special NASCAR promotions are also planned.
DIRECTV will also sponsor a NASCAR NEXTEL Cup Series race team and driver in the 2006 season, and has the rights to use NASCAR marks and taglines to promote its NASCAR sponsorships on DIRECTV receiving equipment, service vehicles and installer uniforms.
"In all my years televising NASCAR races, it's been very obvious to me that everyone involved in NASCAR demands the very best and most reliable equipment," said David Hill, president, DIRECTV Entertainment. "It also became very obvious that the television service most used by everyone in NASCAR is DIRECTV.
"On pit lane, in the drivers' and their team's motor homes, in NASCAR's official trailers, and in the fans' RVs -- a NASCAR race is a sea of DIRECTV dishes. It made perfect sense to DIRECTV President and CEO Chase Carey, John Suranyi, DIRECTV's president of Sales and Service, and me that we should cement our unofficial relationship."
The networks airing NASCAR events -- Fox, FX, NBC, TNT and SPEED Channel -- are currently available on DIRECTV. Through Fox and NBC, DIRECTV will begin delivering races broadcast in high-definition (HD) when it launches the local HD feeds of those channels in several major markets later this year and early next year.
NASCAR will be an important part of DIRECTV's subscriber acquisition strategy in 2006, as well as a retention tool for existing customers. DIRECTV plans to develop advertising and marketing campaigns to increase awareness of its new DIRECTV Plus DVR among race fans and emphasize how its many features can enhance their race viewing experience on DIRECTV.
DIRECTV will also communicate the ubiquity of DIRECTV DVRs in NASCAR racing on pit road and NASCAR control towers. Some of the marketing tactics will include on-site demos enabling fans to get a hands-on feel for the DVR product's performance and quality -- attributes that NASCAR fans are widely known to appreciate.
"Up and down pit road, NASCAR teams are using DIRECTV in their pit boxes. What works on the race track resonates with our fans," said Steve Phelps, vice president of corporate marketing for NASCAR. "As leaders in the world of entertainment and sports, NASCAR and DIRECTV will collaborate to enhance our fans' viewing experience and create marketing programs raising awareness of a sport on the move."
Find this article at:
http://www.nascar.com/2005/news/headlines/official/10/18/directv_2006
From Press Release
October 18, 2005
12:04 PM EDT (16:04 GMT)
EL SEGUNDO, Calif. -- Capitalizing on NASCAR's proven ability to drive customer acquisition and retention strategies, DIRECTV has signed a corporate sponsorship agreement with NASCAR that will give the nation's leading digital television service exclusive rights among subscription television distributors to use the NASCAR brand in marketing and advertising promotions through early 2010.
The sponsorship agreement will enable DIRECTV to create consumer marketing and retail promotions targeting NASCAR's 75 million fans, and leverage the power of the NASCAR brand in promotions for DIRECTV customers who have access to all networks on DIRECTV that air NASCAR events.
The company says NASCAR will be integrated into many of its marketing campaigns, including national promotions. Many of these NASCAR-related campaigns will focus on the company's new DIRECTV Plus® DVR. Special NASCAR promotions are also planned.
DIRECTV will also sponsor a NASCAR NEXTEL Cup Series race team and driver in the 2006 season, and has the rights to use NASCAR marks and taglines to promote its NASCAR sponsorships on DIRECTV receiving equipment, service vehicles and installer uniforms.
"In all my years televising NASCAR races, it's been very obvious to me that everyone involved in NASCAR demands the very best and most reliable equipment," said David Hill, president, DIRECTV Entertainment. "It also became very obvious that the television service most used by everyone in NASCAR is DIRECTV.
"On pit lane, in the drivers' and their team's motor homes, in NASCAR's official trailers, and in the fans' RVs -- a NASCAR race is a sea of DIRECTV dishes. It made perfect sense to DIRECTV President and CEO Chase Carey, John Suranyi, DIRECTV's president of Sales and Service, and me that we should cement our unofficial relationship."
The networks airing NASCAR events -- Fox, FX, NBC, TNT and SPEED Channel -- are currently available on DIRECTV. Through Fox and NBC, DIRECTV will begin delivering races broadcast in high-definition (HD) when it launches the local HD feeds of those channels in several major markets later this year and early next year.
NASCAR will be an important part of DIRECTV's subscriber acquisition strategy in 2006, as well as a retention tool for existing customers. DIRECTV plans to develop advertising and marketing campaigns to increase awareness of its new DIRECTV Plus DVR among race fans and emphasize how its many features can enhance their race viewing experience on DIRECTV.
DIRECTV will also communicate the ubiquity of DIRECTV DVRs in NASCAR racing on pit road and NASCAR control towers. Some of the marketing tactics will include on-site demos enabling fans to get a hands-on feel for the DVR product's performance and quality -- attributes that NASCAR fans are widely known to appreciate.
"Up and down pit road, NASCAR teams are using DIRECTV in their pit boxes. What works on the race track resonates with our fans," said Steve Phelps, vice president of corporate marketing for NASCAR. "As leaders in the world of entertainment and sports, NASCAR and DIRECTV will collaborate to enhance our fans' viewing experience and create marketing programs raising awareness of a sport on the move."
Find this article at:
http://www.nascar.com/2005/news/headlines/official/10/18/directv_2006
So NOW it will be the DIRECTV CUP? Let's see we went from Winston Cup because they were afraid of the pitfalls of having a tobacco company support a major sport, then to NEXTEL cup now to DirecTV Cup because Sprint bought out NEXTEL and apparently Sprint didn't want to sponsor NASCAR anymore. I know they used to give out Winston Cigarettes when they were the Winston Cup, I don't know what they gave out the past two years when NEXTEL sponsored it. What will they give out now,DirecTV receivers and programming?
I think all they did was buy the rights to use the Nascar Logo in their ads to promote there new DVR to get more people to sign with D*.
And since there is only 43 cars in the races I think they will have to buy a team.
And since there is only 43 cars in the races I think they will have to buy a team.
fkostyn said:
That's what I'm hoping since D* wants to be able to show their products at NASCAR races and I sure wouldn't want to have the SD version of TNT up there on the monitors for a race.
given that my hometown is home to nascar and the daytona 500, it would be in d*'s best interest to turn the orlando market on asap, after the first 12!
anyhow, fox has the rights to the first half of the nascar season, so tnt wouldn't come into the picture until mid-july. maybe, by then, d* will have it in the hd package!!
anyhow, fox has the rights to the first half of the nascar season, so tnt wouldn't come into the picture until mid-july. maybe, by then, d* will have it in the hd package!!
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