They had that deal as of a month ago. I took advantage.The legal way would be http://www.vudu.com/disc_to_digital.html
essentially you download a program that looks at the DVD in your computer drive and authorizes you to buy the online version. The nice thing is that for $5 you get the HD version... They used to have a deal where if you converted 10 or more they were half price. I am not sure if they have that anymore or not.