Well here's a good topic for debate.
ESPN - LPGA Tour will suspend memberships if players don't learn English - Golf
ESPN - LPGA Tour will suspend memberships if players don't learn English - Golf
Well here's a good topic for debate.
ESPN - LPGA Tour will suspend memberships if players don't learn English - Golf
The LPGA wants their players to be able to interact and communicate with their fans here in the states. Since their sport doesn't transcend the communication barrier like Baseball does, they need their players to be able to speak English in order to allow their product to grow.
BUT SUSPEND??!!....Ok, IF a US player goes to play a NON-LPGA event in say, Malasia....you don't see THEM not allow her on the golf course because she does not know the language....
It's tough love. The fact of the matter is that English is the language of money, and like all sports organizations, the LPGA is a business. If your top 3 stars are from Korea or China and they can hardly put together a sentence in English or constantly need a translator to do interviews, you can't market them that well. No one can relate to them, and sponsors can't hire them to do spots or sell their products. As horrible as it sounds, a Korean who is tops in the LPGA but can't speak English or market the sport is basically useless to the sport. You can make all the arguments about "sport" that you want, but the sad fact is that they need people they can market. If all these new potential stars are coming from foreign countries, they need to speak the language of their main audience.BUT SUSPEND??!!....Ok, IF a US player goes to play a NON-LPGA event in say, Malasia....you don't see THEM not allow her on the golf course because she does not know the language....
It's tough love. The fact of the matter is that English is the language of money, and like all sports organizations, the LPGA is a business. If your top 3 stars are from Korea or China and they can hardly put together a sentence in English or constantly need a translator to do interviews, you can't market them that well. No one can relate to them, and sponsors can't hire them to do spots or sell their products. As horrible as it sounds, a Korean who is tops in the LPGA but can't speak English or market the sport is basically useless to the sport. You can make all the arguments about "sport" that you want, but the sad fact is that they need people they can market. If all these new potential stars are coming from foreign countries, they need to speak the language of their main audience.
It's tough love. The fact of the matter is that English is the language of money, and like all sports organizations, the LPGA is a business. If your top 3 stars are from Korea or China and they can hardly put together a sentence in English or constantly need a translator to do interviews, you can't market them that well. No one can relate to them, and sponsors can't hire them to do spots or sell their products. As horrible as it sounds, a Korean who is tops in the LPGA but can't speak English or market the sport is basically useless to the sport. You can make all the arguments about "sport" that you want, but the sad fact is that they need people they can market. If all these new potential stars are coming from foreign countries, they need to speak the language of their main audience.
Sorry but if you think that you NEED to speak English to be marketable, you are sadly mistaken. There are PLENTY of European soccer players, golfers and basketball players in Italy, Germany, Japan, China, Russia, Greece and so that speak little to NO English and they have had NO PROBLEMS getting sponsors. Speaking English does not sell.....THE ATHLETE sells....Speaking English just broadens the chances for more places to reach.
Big difference: Those are more popular sports and organizations on a global scale. This isn't like soccer where everyone BUT America loves it, so not speaking English is not a big deal. The LPGA isn't even popular in AMERICA, let alone the world. The LPGA is more America-based, and if you don't speak the "native" language of the sport and its sponsors, you're going to be a tough sell no matter how good you are. The market in the USA is MUCH bigger than in Korea or Japan, as well as many other markets. The LPGA is not a big enough name to where they can do like what MLB and the NBA does, where they have a more global presence. You can't start "branching out" when you aren't even set in a good place to start, and that place is where they speak English primarily..Sorry but if you think that you NEED to speak English to be marketable, you are sadly mistaken. There are PLENTY of European soccer players, golfers and basketball players in Italy, Germany, Japan, China, Russia, Greece and so that speak little to NO English and they have had NO PROBLEMS getting sponsors. Speaking English does not sell.....THE ATHLETE sells....Speaking English just broadens the chances for more places to reach.
The universal language of the world is ENGLISH. Airline pilots all around the world are required to speak english. Air traffic controllers are required to speak English globally. At least one sport I know of, Formula One Motor Racing, requires ALL participants to speak ENGLISH. Its hardly an abberation for the LPGA to require it. I applaud them. :up
BUT SUSPEND??!!....Ok, IF a US player goes to play a NON-LPGA event in say, Malasia....you don't see THEM not allow her on the golf course because she does not know the language....
This is all about money, but not necessarily the way you think.
While the LPGA may be looking to make it's stars more visible thus profitable to them, one also needs to realize that the S. Korean players that are winning in the LPGA are huge stars in S. Korea. They are on magazine covers, TV Shows and commercials, etc. over there and keep all the money to themselves.
Unlike in MLB or NBA they don't wear a uniform so it's very easy to portray them in a golf setting and have it appear as a LPGA event without having a LPGA license attached to it.
It makes me think that the LPGA is doing this to either get a piece of the pie from the S. Korean players popularity in S. Korea or limit the numbers of S. Korean players so that less money is flowing out of the US from these players.
They have had 2 years to learn and are continuing to get help to learn English. I for one agree they need to. as others said before the large amount of Koreans are actually hurting the sport by not helping by not being able to promote the LPGa here in the US.
If someone pays big bucks to play in a Pro am they expect a conversation. Besides if they can speak English it helps there chances of getting promo contracts that pay in US dollars.