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Online auctioneer eBay was the clear winner among e-tailers who garnered the most traffic this week on the "official" start of the online holiday shopping season, also known as Cyber Monday.
Market research firm Nielsen NetRatings' Holiday eShopping Index saw 15 percent more traffic Monday than on Black Friday, or the day after Thanksgiving, which typically marks the kickoff to the traditional start of retail industry's holiday gift-buying season.
The report showed Cyber Monday traffic drew a combined total unique audience of 27.7 million from people who shopped online both from home and work.
Online auctioneer eBay was the clear winner among e-tailers who garnered the most traffic this week on the "official" start of the online holiday shopping season, also known as Cyber Monday.
Market research firm Nielsen NetRatings' Holiday eShopping Index saw 15 percent more traffic Monday than on Black Friday, or the day after Thanksgiving, which typically marks the kickoff to the traditional start of retail industry's holiday gift-buying season.
The report showed Cyber Monday traffic drew a combined total unique audience of 27.7 million from people who shopped online both from home and work.
