I followed some of the links to that story. Viasat contracted to build a satellite, Ka band back in 2008, it was completed and launched in 2011, went live in jan2012. At least one thing they use it for is selling satellite internet (may be connected to wildblue). It doesn't sound like that bad of a deal for sat internet, 12mb downlink, 3mb up for 50bucks a month, bandwidth metered between 5am-12midnight local time, and unlimited downloading between midnight and 5am! (that won't last long I bet) +++ 10bucks a month lease fee for the dish/modem, and a one time 50dollar activation fee. 2yr contract I believe it was. ::from their site, Exede ::
Carlsbad, Calif. – The ViaSat-1 satellite that powers Exede® Internet service has earned a Guinness World Records® title as the highest-capacity communications satellite in the world. At the time of its launch in October 2011 by ViaSat Inc. (NASDAQ: VSAT), ViaSat-1 had more capacity than all of the other communication satellites covering North America combined.
also said they already had signed up 200,000 customers for the internet service, and claimed that those customers reported 140% of the rated 12mb/3mb speed during peak usage hours, so far. [until they oversell it, that is] I"m almost tempted to jump on that, beats hell out of 1mb down/256k up with this rinkydink phone co dsl..