It would be a good option for another segment - "value" releases. Back catalog titles, especially family films, that would benefit from the HD enhancement but would also be playable in a regular DVD player. Many of these titles have very limited special feature content anyway. Think about the DVDs out there now that are double-sided for fullscreen and widescreen. This could be the replacement - fullscreen DVD and a single layer BD covering widescreen and HD, both on the same side. Sounds like something Walmart would be promoting.