Before I ran this blog, I was involved in enthusiast forums. Before reddit, before Facebook groups, before YouTube, this was how people got critical tech support information for their hobbies. Often times you had a group of people who were pushing hardware to the limit and they wanted to know how to solve weird problems. I met lifelong friends in those user communities and I still participate in a few today.
That’s why I was a little ticked off, pardon me for saying so, when a user forum for the satellite TV community featured a thread saying everyone was in a rush to leave DIRECTV and DISH. Is it really true? Is it all over for satellite TV? Or is it just more hype?
DIRECTV and DISH together account for more pay-TV subscribers than any other service. Certainly when you take out those Comcast and Spectrum customers who say they subscribe to pay-TV but are actually using captive streaming through their provider networks, that’s got to be the case. Both companies have been actively pushing customers away from cable boxes and toward apps and custom streaming devices. When DIRECTV and DISH do that, the industry calls it “losing subscribers.” When Comcast does it, apparently those people still count.
I’m not going to tell you that satellite TV’s subscriber numbers are where they were in 2010, when about 40 million homes had satellite TV. That was about one quarter of the total number of homes in the country. Those days are over. Of course they are. Streaming video wasn’t really possible in those days for most people. Today it’s so common we don’t even think about it.
But that doesn’t stop me from saying that satellite TV is still huge. There’s something over 25 million homes and businesses still using satellite TV. For businesses in particular, it’s the only option in most cases. Cable TV isn’t available for many commercial installations. Streaming is flat out illegal in public-facing businesses at this point. Fact is, satellite TV is here, and as they used to say, get used to it.
When I started using satellite TV, it was still very much an early adopter medium. You bought the parts at your local store, all in cash, and you were expected to put up the dish and aim it yourself. Even a decade later in the early 2000s, satellite TV was what they called a “disruptor.” Folks were leaving cable because of what we then called “high prices” (usually about $60 a month) for DIRECTV’s much lower priced packages and greater selection.
At that time, there was a very large and robust enthusiast community. And let’s be honest, we all needed each other. A lot of satellite hardware, including early DVRs, didn’t work the way we thought it should. We needed to swap stories and tips or none of us would be watching TV much at all. Those enthusiast forums were a lifesaver in those days.
Today, satellite TV is in a very stable place. Both DIRECTV and DISH have hardware that’s been the same for 5 years or more. The software has been evolving for 20 years and honestly, it’s pretty darn good. There’s not the same need for peer support that there once was.
When you see someone asking a real legitimate question on a peer support forum, it’s often for one of two reasons. Either they’re trying to milk every last day out of some older but beloved equipment, or they’re trying to do something the provider doesn’t support. Both of those are noble goals but they’re just not that common anymore. So, a lot of the talk you see on these forums has changed.
You see a lot of posts on these forums now where someone starts it with “I just logged on to say goodbye, I finally ditched satellite but you all have been great.” It doesn’t mean everyone is ditching satellite. It means that a lot of longtime users (who are getting older, just as we all are) have found other hobbies. A lot of us are in the mindset of finding new challenges and satellite TV isn’t challenging any more. Some of us are already at the point where we’re cutting expenses and downsizing. It happens sooner or later.
But in the end, it doesn’t mean that “everyone” is canceling satellite TV service. These sites are great but they have always been places that didn’t represent the mainstream. That’s sort of the point of them. It’s a place where people who want to do something special find other people who want the same. It doesn’t represent what’s going on in our culture at all.
Here’s the way I see it. Satellite TV is a great value. It gives you a ton of content with incredible reliability. It’s something you’re familiar with and something you know how to use. You get local channels and there’s always something to sit down and zone out to. Streaming is great but the stress of finding something to watch can be its own problem. Satellite TV is zen, and let’s be honest we could all use some zen right now.
The post Is “Everybody in a rush to leave DIRECTV and DISH?” Really? Even on enthusiast forums? appeared first on The Solid Signal Blog.
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That’s why I was a little ticked off, pardon me for saying so, when a user forum for the satellite TV community featured a thread saying everyone was in a rush to leave DIRECTV and DISH. Is it really true? Is it all over for satellite TV? Or is it just more hype?
Here’s the fact: satellite TV is still huge
DIRECTV and DISH together account for more pay-TV subscribers than any other service. Certainly when you take out those Comcast and Spectrum customers who say they subscribe to pay-TV but are actually using captive streaming through their provider networks, that’s got to be the case. Both companies have been actively pushing customers away from cable boxes and toward apps and custom streaming devices. When DIRECTV and DISH do that, the industry calls it “losing subscribers.” When Comcast does it, apparently those people still count.
I’m not going to tell you that satellite TV’s subscriber numbers are where they were in 2010, when about 40 million homes had satellite TV. That was about one quarter of the total number of homes in the country. Those days are over. Of course they are. Streaming video wasn’t really possible in those days for most people. Today it’s so common we don’t even think about it.
But that doesn’t stop me from saying that satellite TV is still huge. There’s something over 25 million homes and businesses still using satellite TV. For businesses in particular, it’s the only option in most cases. Cable TV isn’t available for many commercial installations. Streaming is flat out illegal in public-facing businesses at this point. Fact is, satellite TV is here, and as they used to say, get used to it.
Why would someone in an enthusiast forum think “everyone” is jumping ship?
When I started using satellite TV, it was still very much an early adopter medium. You bought the parts at your local store, all in cash, and you were expected to put up the dish and aim it yourself. Even a decade later in the early 2000s, satellite TV was what they called a “disruptor.” Folks were leaving cable because of what we then called “high prices” (usually about $60 a month) for DIRECTV’s much lower priced packages and greater selection.
At that time, there was a very large and robust enthusiast community. And let’s be honest, we all needed each other. A lot of satellite hardware, including early DVRs, didn’t work the way we thought it should. We needed to swap stories and tips or none of us would be watching TV much at all. Those enthusiast forums were a lifesaver in those days.
Today, satellite TV is in a very stable place. Both DIRECTV and DISH have hardware that’s been the same for 5 years or more. The software has been evolving for 20 years and honestly, it’s pretty darn good. There’s not the same need for peer support that there once was.
When you see someone asking a real legitimate question on a peer support forum, it’s often for one of two reasons. Either they’re trying to milk every last day out of some older but beloved equipment, or they’re trying to do something the provider doesn’t support. Both of those are noble goals but they’re just not that common anymore. So, a lot of the talk you see on these forums has changed.
I just logged on to say…
You see a lot of posts on these forums now where someone starts it with “I just logged on to say goodbye, I finally ditched satellite but you all have been great.” It doesn’t mean everyone is ditching satellite. It means that a lot of longtime users (who are getting older, just as we all are) have found other hobbies. A lot of us are in the mindset of finding new challenges and satellite TV isn’t challenging any more. Some of us are already at the point where we’re cutting expenses and downsizing. It happens sooner or later.
But in the end, it doesn’t mean that “everyone” is canceling satellite TV service. These sites are great but they have always been places that didn’t represent the mainstream. That’s sort of the point of them. It’s a place where people who want to do something special find other people who want the same. It doesn’t represent what’s going on in our culture at all.
Love satellite TV? Stay!
Here’s the way I see it. Satellite TV is a great value. It gives you a ton of content with incredible reliability. It’s something you’re familiar with and something you know how to use. You get local channels and there’s always something to sit down and zone out to. Streaming is great but the stress of finding something to watch can be its own problem. Satellite TV is zen, and let’s be honest we could all use some zen right now.
The post Is “Everybody in a rush to leave DIRECTV and DISH?” Really? Even on enthusiast forums? appeared first on The Solid Signal Blog.
Continue reading...