On another note, the Multichannel News report said that Ergen was reducing his "free cash flow" estimate from $1.2 billion to $1.0 billion for the year. Considering the fact Toyota estimated a decline of about 40% in sales for the year (IIRC) that's not bad at all. I think the stock price reduction is a function of the economy more than anything. At least Dish doesn't have hundreds of billilons in bad loans sitting out there as some bailout companies (does Citicorp ring a bell?) do, and their stock price hasn't fallen to less than $2. And who will ultimately pay for the darn trillion(s) in bail out funds? Working middle class americans. Obama has said he's going to sock it to the rich, and that's well and good, but most of the posters on this forum who are trying to make a living will get socked too.
While the marketing may have been a little confusing, as Charlie says, I also noted from the article that Jamaes DeFranco is in charge of marketing. I doubt he'll lose his job. Certainly, if Dish ends up needing more money, they would be a good candidate for a bailout, and $5 billion to $15 billion should get them over the hump nicely. Especially if there's a forgiveness provision to where Charlie doesn't have to pay it back.