I just got a Roku 3 and when I went to set it up I *had* to provide my credit card number in order to use it. Just like Apple does when setting up an iPhone account. I don't remember having to do this for the Roku 2 or my other TV (that is a Smart TV). Then, when I went to add PBS Kids to my channel list, I *had* to provide my e-mail address in order to add it. I don't want to provide my credit card number and there should have been an opt-out for that. Now, my credit card info is on yet another database. And now I'm waiting to see if I'll be spammed by PBS.