HUMAX USA Set to Deliver LCD TVs with Built-in DIRECTV Tuner; Convenience of a Single Connection Offers Space-Saving Installation for Viewing DIRECTV(R) Service
2006 International CES
LAS VEGAS--(BUSINESS WIRE)--Jan. 3, 2006--HUMAX USA, the "Easy-Digital" company, today announced that it is developing a line of LCD TVs that feature integrated DIRECTV Tuners. The new TVs, a standard-definition, 20-inch model that will hit the marketplace in the first half of 2006, followed by a 32-inch high-definition model later in the year, do not require a separate outboard DIRECTV set-top box tuner. HUMAX plans on distributing these products through its current retail channel as well as other DIRECTV-approved retailers.
Targeted primarily at second room installations, these all-in-one products will allow consumers a single-cable, space-saving installation for receiving DIRECTV services. The ultra-thin and elegant design of the HUMAX LCD TVs with integrated DIRECTV Tuners make them ideal for placement on a wall, counter top or entertainment center. In addition to integrating HUMAX's high-quality DIRECTV receiver technology, these sets are equipped with a variety of inputs and outputs for complete connectivity with today's state-of-the-art home entertainment systems.
The 20-inch model is 4:3 and features a modem and USB port, component video input, two composite video inputs, and an audio and video output. Available in the first half of 2006, the 20-inch model has an anticipated MSRP of $749.
The 32-inch model, which is 16:9, is unlike other televisions in the market because it is based on interchangeable modules: HUMAX has opted to separate the display technologies from the tuner and processing technologies allowing for development of various TV modules that can support different tuning features and options.
The 32-inch model will ship with a DIRECTV MPEG4 TV module consisting of a DIRECTV HD Tuner, ATSC tuner, component video, composite video, S-video and HDMI inputs. HUMAX plans on developing additional modules to support future DIRECTV hardware. The company expects the 32-inch HD model to be available in Q4, with pricing to be determined.
"The HUMAX LCD TVs with integrated DIRECTV Tuners make it possible for a DIRECTV customer to simply connect a coaxial cable for a true plug-and-play experience, there is no need for external wiring or connections associated with an external set-top box," said HUMAX USA's vice president of business development and strategic marketing, Tony Goncalves. "And with DIRECTV's high-quality digital signal, the picture is second to none."
"We are excited to be able to leverage the strength of our background in the DIRECTV space -- and most recently the flat panel TV space -- to deliver consumers a seamless DIRECTV experience. Providing consumers with advanced technologies while simplifying their lives is the foundation of HUMAX USA -- and these latest HUMAX LCD TVs with integrated DIRECTV Tuners perfectly illustrate this," added Goncalves.
"The HUMAX LCD TVs with DIRECTV offers the complete DIRECTV experience from a single remote control without interconnecting wires, making it easy to use and ideal for all areas of the home," said Romulo Pontual, executive vice president and chief technology officer, DIRECTV, Inc., "The compactness and simple installation of this integrated TV is the perfect way to bring DIRECTV to areas like the bedroom or home office where space is at a premium and a simple connection is highly desirable."
The HUMAX LCD TVs will be on display at 2006 International CES at the HUMAX Suite located at the Venetian Hotel as well as at the DIRECTV booth located within the main hall of the Las Vegas Convention Center.
For all media inquiries, please contact The Buzz Farm at 718.309.5277, or email media@thebuzzfarm.com.
About HUMAX
Founded in 1989, HUMAX Co. Ltd of Korea is one of the world's leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries around the globe. Listed on the Korean stock exchange (KOSDAQ), the company's international headquarters and research and design facilities are based in Korea with offices in Australia, Germany, India, Italy, Japan, the UK and the US. Production facilities are located in Korea, India, China and Poland. HUMAX recorded consolidated revenue of US $470 million in 2004, and has projected consolidated revenue of over US $600 million in 2005. For additional information please visit www.humaxusa.com or contact their public relations agency The Buzz Farm at media@thebuzzfarm.com.
About DIRECTV
DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. (NYSE: DTV). DIRECTV is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation. For more information visit www.directv.com.
2006 International CES
Targeted primarily at second room installations, these all-in-one products will allow consumers a single-cable, space-saving installation for receiving DIRECTV services. The ultra-thin and elegant design of the HUMAX LCD TVs with integrated DIRECTV Tuners make them ideal for placement on a wall, counter top or entertainment center. In addition to integrating HUMAX's high-quality DIRECTV receiver technology, these sets are equipped with a variety of inputs and outputs for complete connectivity with today's state-of-the-art home entertainment systems.
The 20-inch model is 4:3 and features a modem and USB port, component video input, two composite video inputs, and an audio and video output. Available in the first half of 2006, the 20-inch model has an anticipated MSRP of $749.
The 32-inch model, which is 16:9, is unlike other televisions in the market because it is based on interchangeable modules: HUMAX has opted to separate the display technologies from the tuner and processing technologies allowing for development of various TV modules that can support different tuning features and options.
The 32-inch model will ship with a DIRECTV MPEG4 TV module consisting of a DIRECTV HD Tuner, ATSC tuner, component video, composite video, S-video and HDMI inputs. HUMAX plans on developing additional modules to support future DIRECTV hardware. The company expects the 32-inch HD model to be available in Q4, with pricing to be determined.
"The HUMAX LCD TVs with integrated DIRECTV Tuners make it possible for a DIRECTV customer to simply connect a coaxial cable for a true plug-and-play experience, there is no need for external wiring or connections associated with an external set-top box," said HUMAX USA's vice president of business development and strategic marketing, Tony Goncalves. "And with DIRECTV's high-quality digital signal, the picture is second to none."
"We are excited to be able to leverage the strength of our background in the DIRECTV space -- and most recently the flat panel TV space -- to deliver consumers a seamless DIRECTV experience. Providing consumers with advanced technologies while simplifying their lives is the foundation of HUMAX USA -- and these latest HUMAX LCD TVs with integrated DIRECTV Tuners perfectly illustrate this," added Goncalves.
"The HUMAX LCD TVs with DIRECTV offers the complete DIRECTV experience from a single remote control without interconnecting wires, making it easy to use and ideal for all areas of the home," said Romulo Pontual, executive vice president and chief technology officer, DIRECTV, Inc., "The compactness and simple installation of this integrated TV is the perfect way to bring DIRECTV to areas like the bedroom or home office where space is at a premium and a simple connection is highly desirable."
The HUMAX LCD TVs will be on display at 2006 International CES at the HUMAX Suite located at the Venetian Hotel as well as at the DIRECTV booth located within the main hall of the Las Vegas Convention Center.
For all media inquiries, please contact The Buzz Farm at 718.309.5277, or email media@thebuzzfarm.com.
About HUMAX
Founded in 1989, HUMAX Co. Ltd of Korea is one of the world's leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries around the globe. Listed on the Korean stock exchange (KOSDAQ), the company's international headquarters and research and design facilities are based in Korea with offices in Australia, Germany, India, Italy, Japan, the UK and the US. Production facilities are located in Korea, India, China and Poland. HUMAX recorded consolidated revenue of US $470 million in 2004, and has projected consolidated revenue of over US $600 million in 2005. For additional information please visit www.humaxusa.com or contact their public relations agency The Buzz Farm at media@thebuzzfarm.com.
About DIRECTV
DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. (NYSE: DTV). DIRECTV is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation. For more information visit www.directv.com.
