Good news... now there no worry some big pocketed telecom company will make the service exclusive to their own subscribers. Keeping it accessible to everyone is the way to go.
The speculation at the end of the article suggests that DIRECTV and TWC may have negotiated some sort of buy-in (maybe similar to the fabled MLB deal). I wouldn't be surprised if one or the other (or both) don't eventually show up as partners in the joint venture.