You know, if VOOM only has 40,000 subs then you have to ask why? And then, since we love the service so much, how can we help to keep VOOM. Think about how bad it would be if we lost VOOM.
My theory as to why there are only 40,000 subs has several points:
1. Bad satellite location -- its hard to get it for a lot of people
2. Not alot of people have HD TVs yet -- why would anyone with a HD TV set not want VOOM. Are there actually people with HDTVs that don't have an HD STB? What are the stats for the following:
3. Programming - no sports really like D*
4. Cost - $100 per month VaVaVoom is excessive for most
5. Lazy -- people don't feel like switching from the others
OK, I am sure there are other theories, but let's move on to how to help VOOM. I have the following suggestions:
1. I am telling all of my friends about it. Yet no one has it yet. My friend Tony falls into category 5, lazy, does not care enough.
2. Can't think of any other ideas to help -- but I can think of some ideas as to how to improve VOOM to make it more attractive:
Well just some thoughts, which have all been beaten to death elsewhere.
My theory as to why there are only 40,000 subs has several points:
1. Bad satellite location -- its hard to get it for a lot of people
2. Not alot of people have HD TVs yet -- why would anyone with a HD TV set not want VOOM. Are there actually people with HDTVs that don't have an HD STB? What are the stats for the following:
a. HD set and no HD receiver
b. HD set and OTA only
c. HD set and D* or E* or HD cable box and
d. VOOM (of course we know the answer to this)
My guess would be that OTA is probably most popular. 3. Programming - no sports really like D*
4. Cost - $100 per month VaVaVoom is excessive for most
5. Lazy -- people don't feel like switching from the others
OK, I am sure there are other theories, but let's move on to how to help VOOM. I have the following suggestions:
1. I am telling all of my friends about it. Yet no one has it yet. My friend Tony falls into category 5, lazy, does not care enough.
2. Can't think of any other ideas to help -- but I can think of some ideas as to how to improve VOOM to make it more attractive:
a. Significantly improve sports channels - mimic D* - probably not possible to do ST but you could do --
b. get the networks - ABC especially to start
c. Start novel services like - video on demand -- like the cable companies. I tried this at my brother's house on cable and thought is was fantastic -- some would say of course this takes too much bandwidth and is unrealistic -- but it can be done.
d. get the PVR as soon as possible -- stop messing around, this would probably cause a major increase in subscribership
e. provide a 1394 800 port or two -- really would get a lot of new subs - a low cost, low risk upgrade
Well just some thoughts, which have all been beaten to death elsewhere.