We have all heard the news about the BIG planned merger.
Dish will have a distinct economic and competitive disadvantage if the deal goes through.
At startup, Directv/AT&T will increase their market share, spreading their fixed costs over a much larger customer base and will surely intend to offer some type of triple play package which will allow them to capture an even larger part of the market (lowering their cost per customer and allowing them to underprice the Dish service).
How do regulators address that economic fact?
Do they force the merged companies to provide Dish access to more spectrum? An example would be leasing their three (3) 110W transponders to Dish with provision to retain a spot beam for Puerto Rico? Or maybe some of their 119W spectrum?
Do they force the merged companies to offer the ground based portion of triple play to Dish on favorable economic terms?
Do they prohibit packaging that will undercut Dish pricing so as to erode market share (like the predatory short term pricing the airlines use to keep competition out of their Hubs and then proceeding to raise prices above market when the competition folds)?
Whatever it is, they better do something or we will see Dish slowly fade away as they become less competitive. If that happens, it is probably a guarantee that those relying on satellite service will be getting much bigger (inflation adjusted bill) 10 years from now.
Dish will have a distinct economic and competitive disadvantage if the deal goes through.
At startup, Directv/AT&T will increase their market share, spreading their fixed costs over a much larger customer base and will surely intend to offer some type of triple play package which will allow them to capture an even larger part of the market (lowering their cost per customer and allowing them to underprice the Dish service).
How do regulators address that economic fact?
Do they force the merged companies to provide Dish access to more spectrum? An example would be leasing their three (3) 110W transponders to Dish with provision to retain a spot beam for Puerto Rico? Or maybe some of their 119W spectrum?
Do they force the merged companies to offer the ground based portion of triple play to Dish on favorable economic terms?
Do they prohibit packaging that will undercut Dish pricing so as to erode market share (like the predatory short term pricing the airlines use to keep competition out of their Hubs and then proceeding to raise prices above market when the competition folds)?
Whatever it is, they better do something or we will see Dish slowly fade away as they become less competitive. If that happens, it is probably a guarantee that those relying on satellite service will be getting much bigger (inflation adjusted bill) 10 years from now.