Charlie is the 12 richest person in the US at 13.7 billion dollars. That's why he passes on the costs of increases to the consumer, it makes him richer.
http://abcnews.go.com/Business/wealthiest-people-state-richer/story?id=20715457#12
http://abcnews.go.com/Business/wealthiest-people-state-richer/story?id=20715457#12