HLN Rebranded To Focus on "Social Media"

[dfergie]

“While others report on the conversation, HLN will be a part of it,” said @AlbieHechtHLN. “Just as MTV was adopted by a disconnected target audience that was underserved by television, HLN will be the first TV home to embrace the social media generation and champion its interests.”

deadline.com

 

[T134]

Great. We get more DrDrew type shows that are 99% gossop and opinion, maybe 1% news if it accidentally slips.

 

[navychop]

Howmuchcanwe Loseonthis Network.

Well, this will finally motivate me to drop it from my Favorites Lists.

 

[Tampa8]

The kicker? It has been doing better than CNN without doing this. Obviously it's only a guess, I think it will tank with that kind of format. How ironic they compared themselves to the current MTV, a channel that has horrid ratings.