They say the box will plug into TVs and give users access to Amazon’s expanding video offerings. Those include its à la carte Video on Demand store, which features newer films and TV shows, and its Instant Video service, which is free for subscribers to the Amazon Prime two-day shipping package. The Amazon set-top box will compete with similar products, such as the Roku, Apple TV, and the Boxee Cloud DVR, along with more versatile devices such as the Playstation 3 and the Xbox. An Amazon spokesperson declined to comment.
The set-top box is being developed by Amazon’s Lab126 division in Cupertino, Calif., which has toyed with building TV-connected devices for several years, the people familiar with the effort say. The project is being run by Malachy Moynihan, a former vice president of emerging video products at Cisco Systems (CSCO) who worked on the networking company’s various consumer video initiatives. Moynihan also spent nine years at Apple (AAPL) during the 1980s and 1990s. Among the other hardware engineers working at Lab126 with considerable experience making set-top boxes are Andy Goodman, formerly a top engineer at TiVo (TIVO) and Vudu (WMT), and Chris Coley, a former hardware architect at ReplayTV, one of Silicon Valley’s first DVR companies.
Im kinda tired of all these boxes. One thing I like about a Roku only, or PS3 only, it does most all I care about, and the PS3 plays discs.
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