I agree with all of the posters calling this Spam, including the banners that pop up sometimes.
Not to take this OT, but the TV watching experience is getting more and more aggravating as program providers and advertisers are trying to invade every aspect of that experience. I'm talking about the obnoxious promos that pop up in the middle of a show. And the are getting larger, more animated, and more annoying all the time. I see some channels actually starting to use this "technique" to show commercials during the show. And the latest is using an audio voice over ad during a show. I'm afraid that this is the future of TV,that we pay good money for, and it's only going to get worse.