Xbox Taking Gaming Into the 'HD Era'
http://today.reuters.com/news/newsA...09261711_RTRIDST_0_INDUSTRY-MEDIA-XBOX-DC.XML
Xbox Taking Gaming Into the 'HD Era'
By John Gaudiosi and Chris Marlowe
SAN FRANCISCO (Hollywood Reporter) - Today's consumers want a games experience that's always connected, always personalized and always in high-definition, and the next generation of Xbox will give it to them.
That was the core message conveyed by Microsoft corporate vp and chief XNA architect J Allard during his keynote speech Wednesday at the Game Developer's Conference in San Francisco.
With significant improvements in processing power, speed, broadband utilization and other capabilities, the new Xbox will usher in an "HD Era" of gaming, he said.
"In the HD Era, the platform is bigger than the processor," Allard said. "New technology and emerging consumer forces will come together to enable the rock stars of game development to shake up the old establishment and redefine entertainment as we know it."
Illustrating what that means for gamers, Allard shared the first details about the next-generation Xbox "guide." This user interface will remain consistent across all games and media experiences, providing what Allard said is an entertainment gateway that instantly connects players to their games, their friends and their digital media.
Emphasizing the HD aspect further, Allard added that the system is designed to display in the 16x9 format.
BLURRING THE LINES
James Cameron participated in a video demonstration of how the Xbox was part of the networked home, briefly explaining how his current HD 3-D project based on Yukito Kishiro's "Battle Angel Alita" was being designed to blur the distinctions between games and movies.
Allard said Microsoft will provide a marketplace for consumers to buy episodic content, new game levels, maps, weapons, vehicles and new community-created content. This marketplace will allow gamers to purchase content for less than a dollar.
In an age when the music industry is utilizing video games to break new bands and introduce new songs from established artists, the new Xbox also will allow for custom playlists. The guide instantly connects players to their music so they can listen to their own tracks while playing their favorite next-generation Xbox games, or can be expanded using the Xbox Live broadband service to give artists and labels a new avenue for reaching their audience.
"Our customer is going to expect to be able to connect to their content wherever they want, whenever they want," Allard said