Fuse, Rainbow Media's cable music channel, will be the exclusive media partner for the rock band Simple Plan's U.S. tour. The band announced the tour and sponsorship live on Fuse's signature daily show "IMX: Interactive Music Exchange." The tour will be aggressively promoted by Fuse with on-air and online efforts and supported by local and national print advertising, radio and television spots. It will also include customized "Fuse Presents" on-air spots. The band will be featured in exclusive weekly tour segments on "IMX" and each week for a month viewers will have a chance to win a piece of band equipment from Simple Plan's "Perfect" video.
