Actually, this package is more about offering locals, while bundling in a few religious channels, shopping networks, home improvement channels, and a handful of family-friendly channels (such as Nickelodeon, Disney, and National Geographic). This package seems more geared towards customers who currently get bare basic cable or OTA programming. I would guess that Directv will get a few takers in advance of the DTV transition, and these are customers who currently watch only OTA channels.
The $30/mo. price is actually higher than basic cable (while offering more channels), but the cable companies typically bury the information about their low cost basic service. With the DTV transition confusion, the cable companies seem very eager to upsell new customers to their expanded basic digital cable services, which cost about the same as Directv's Choice packages.