I'm an Ohio State fan, I'm not willing to pay $1.10 more a month to see 2 football games. As others have said, I'll go to a neighborhood bar. I honestly don't think that most of the Big 10 sporting events are interesting. I watch OSU football games and the top other B10 games each year, but the top games are on ESPN/ABC anyway. In terms of basketball, I'd much rather watch the Big East or ACC, as they play better basketball from top to bottom of the conference.