Not sure if I had to pay extra up front or not for the feature. I thought it was free with purchase of their software. I did have to set up a user account on their webpage to get it started if I remember right. Been so long ago.
It created a webpage for me to send to my friends. Here is a link to mine so you can see what it looks like.
It has been real handy. Sorry I don't remember all the details on how I set it up just know it was with them. Nothing special I had to do other than upload my list. Works great if you buy a new computer or something since you download from the website also. basicly sync the two together.
Hope that helps.
Shawn
After looking at my list I need to update it again. Missing a few Blu-ray discs.
I used to use MyMovies and/or Movie Collector. Since all of my movies are on my unRAID server (and accessed via MediaBrowser), I have switched to Media Center Master. Its completely automated. I have it running on one of my servers and it monitors my Movies share. It download the xmls, covers and backdrops. And the best part is its free!