The website and handouts at local dealers clearly show what you get. It was designed to include all movies and all channels from the TOP 150 - their core progamming - at a reduced price without having to pay a year in advance. Nothing more, nothing less. (There wasn't even an HD pack then)
There is a very good reason not to include locals. Not everyone has them available, and the pricing by both providers purposely keeps them separate, a policy I agree with. What would you be saying if the price were higher and inculded locals that you don't get? And if you are saying they should include "everything" for the same price - I can't argue about impossible things. I want Dish to stay in business and make money. Direct TV came close to bankrupcy before being bought and has run in the red for a long time. Dish has been on solid ground and seems to know how to keep a balance between making money, and competing with cable and Direct TV. Last recent report shows they are gaining more subscribers and losing less than Direct TV.
The "almost everything pack" suggestion actually is not a bad idea however. I think it would make new subscribers look into it just because of the name, and would probably make someone ask what don't you get and give a chance to get them to buy the locals or sports pack or HD.