Dish Network (Nasdaq: DISH) may be looking at ways to offer subscribers the ability to temporarily upgrade their subscription video packages for periods ranging from 12 hours to one week, according to a recent patent application.
The satellite TV provider currently offers three core programming packages--"America's Top 120," "America's Top 200" and "America's Top 250." The patent application details ways that subscribers using its program guide could temporarily upgrade to a tier containing networks that aren't offered in their current packages with a few clicks of their remote controls.
DirecTV (Nasdaq: DTV), Comcast (Nasdaq: CMCSA) and other Dish rivals have made it easier in recent years to upgrade and downgrade subscriptions through their customer service websites. A subscriber can upgrade to a premium network or broader programming package in order to watch a particular program or network. But those changes remain permanent until the customer asks to return to his previous subscription.
I'll tell ya, it would certainly be handy for wanting to watch say one or two football games when you don't have that channel or shows/movies without updating the whole package screwing up the bill with a pro-rated amount and so on when you get charged to downgrade.