http://biz.yahoo.com/prnews/060830/uktu021.html?.v=30
PixelPlay, New Line Cinema and Dish Network(TM) Launch "How to Eat Fried Worms" Games and Tournament on DishGAMES
First Ever North American Movie Tie-in to an ITV Games Service With Leaderboards and Prizing
NEW YORK, August 30 /PRNewswire-FirstCall/ -- PixelPlay Inc. and New Line Cinema have partnered to launch an innovative and ground breaking partnership offering the much anticipated summer movie How To Eat Fried Worms available as a game on PixelPlay's DishGAMES service. DishGAMES is available from EchoStar Communications Corporation (NASDAQ: DISH - News) and its DISH Network(TM) satellite television service.
Never before has an interactive television games service offered a game in conjunction with a movie studio that also features a leaderboard and a prizing component.
"New Line and PixelPlay are pleased to work together to allow moviegoers the chance to interact with a lighthearted and fun game, see their name and high score on their television, and win some great prizes," said Aaron Sugarman, vice president of Interactive Marketing for New Line Cinema.
How To Eat Fried Worms brings the classic story of a boy whose bravado lands him in a difficult predicament. Eleven-year old Billy, who inadvertently challenges the school bully, agrees on a bet that calls for him to eat 10 worms in one day. The game play on DishGAMES shows Billy at the head of the snake chomping down on worms around the board and avoiding obstacles in his way.
"PixelPlay was delighted to adapt this wonderful story into a game, taking advantage of PixelPlay's vast game engine library," said Ron Chaimowitz, CEO, PixelPlay. "Furthermore, the ability to post your name to a leaderboard and win prizes leverages PixelPlay's core JIVE(TM) technology."
Players of the How To Eat Fried Worms game have the opportunity to win 10 prizes. The top three scores will win a "Worms Prize Package" which includes a 10 inch portable DVD player from Samsung, 10 movie tickets from Fandango, a New Line DVD Pack and movie poster as well as a 17 piece stainless steel cookware set so anyone can make their own tasty fried worm treats.
"When a game developer and movie studio team up to extend theatrical entertainment into DISH Network's interactive offerings, DISH Network subscribers continue to get better TV that is fun and exciting," said Scott Higgins, director of ITV for DISH Network.
The game will be live on DishGAMES, and free to all DISH Netowrk subscribers throughout the summer coinciding with the August 25th launch of the movie in theaters everywhere
PixelPlay, New Line Cinema and Dish Network(TM) Launch "How to Eat Fried Worms" Games and Tournament on DishGAMES
First Ever North American Movie Tie-in to an ITV Games Service With Leaderboards and Prizing
NEW YORK, August 30 /PRNewswire-FirstCall/ -- PixelPlay Inc. and New Line Cinema have partnered to launch an innovative and ground breaking partnership offering the much anticipated summer movie How To Eat Fried Worms available as a game on PixelPlay's DishGAMES service. DishGAMES is available from EchoStar Communications Corporation (NASDAQ: DISH - News) and its DISH Network(TM) satellite television service.
Never before has an interactive television games service offered a game in conjunction with a movie studio that also features a leaderboard and a prizing component.
"New Line and PixelPlay are pleased to work together to allow moviegoers the chance to interact with a lighthearted and fun game, see their name and high score on their television, and win some great prizes," said Aaron Sugarman, vice president of Interactive Marketing for New Line Cinema.
How To Eat Fried Worms brings the classic story of a boy whose bravado lands him in a difficult predicament. Eleven-year old Billy, who inadvertently challenges the school bully, agrees on a bet that calls for him to eat 10 worms in one day. The game play on DishGAMES shows Billy at the head of the snake chomping down on worms around the board and avoiding obstacles in his way.
"PixelPlay was delighted to adapt this wonderful story into a game, taking advantage of PixelPlay's vast game engine library," said Ron Chaimowitz, CEO, PixelPlay. "Furthermore, the ability to post your name to a leaderboard and win prizes leverages PixelPlay's core JIVE(TM) technology."
Players of the How To Eat Fried Worms game have the opportunity to win 10 prizes. The top three scores will win a "Worms Prize Package" which includes a 10 inch portable DVD player from Samsung, 10 movie tickets from Fandango, a New Line DVD Pack and movie poster as well as a 17 piece stainless steel cookware set so anyone can make their own tasty fried worm treats.
"When a game developer and movie studio team up to extend theatrical entertainment into DISH Network's interactive offerings, DISH Network subscribers continue to get better TV that is fun and exciting," said Scott Higgins, director of ITV for DISH Network.
The game will be live on DishGAMES, and free to all DISH Netowrk subscribers throughout the summer coinciding with the August 25th launch of the movie in theaters everywhere
